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Celebrating 45 years of success with the limited-edition Safire EDP!

July is our birthday month and to celebrate, we have created Safire Eau De Parfum – a special limited-edition fragrance just for you! The royal scent opens with top notes of citrus and floral and is for the woman who reigns over life with strength – one who knows who she is. She is beautiful, confident and commands respect.

Read on to find out how you can  save R250 when you buy yours today!

Why Safire?

The traditional gift for a 45th anniversary is a sapphire. The sapphire is part of the group of precious stones which includes diamonds, emeralds and rubies which are all very valuable.

The sapphire is usually a beautiful royal blue stone and means joy and success. Worn by royalty – kings, queens, princes and princesses, the sapphire symbolises wisdom, holiness and good fortune. It is given to someone to show faithfulness and sincerity.

So, the new fragrance Safire – named after the beautiful stone, would be the perfect way to honour our customers and celebrate 45 of years of faithfully selling amazing beauty and cosmetic products.

45 Years of making dreams come true

Founded in 1973, we made our start at Avroy Shlain, by selling high-quality skincare products. Throughout the years, we have introduced beautiful products, from makeup, best-selling fragrances for both men and women, to body care and haircare products, all at affordable prices.

We have created business opportunities for the everyday woman like you, to let your True Beauty Shine, make a profit and build a business. Together, we have managed to feature as one of the largest distributors throughout South Africa, Namibia and Botswana.

It is said that a sapphire can bring the fulfilment of dreams. So after 45 years of fulfilling our dreams, we are proud to deliver our special fragrance, Safire – for the majestic, enduring and mystical woman.

Download our latest Avroy Shlain brochure today and contact a Beauty Advisor near you to get Safire EDP For Her and save R250. Buy yours in the month of July and don’t pay the usual price of R469, only pay R219 – while stocks last. It’s our gift to you to celebrate our 45th birthday.


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