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Celebrating 48 Years of Iconic Beauty

For 48 years, Avroy Shlain has been offering high-quality products and upholding our mission to celebrate women from all spheres, while uplifting our customers with a positive self-image. We offer more than beauty products; Avroy Shlain inspires and encourages women to embrace their love for life and being African.

We were initially born as a skincare brand in 1973, and over the years founders Avroy and Beryl Shlain added more ranges to the product offering. This included makeup, body care, haircare, fashion and fragrances – each aimed at enhancing natural beauty and positive self-image. 48 years later, and our brand still stands for quality, innovation with a heritage of empowering people. Almost 5 decades later, and we continue to inspire women to own their beauty and meet the needs of our customers through our Beauty Advisors who represent the heartbeat of our brand. Now more than ever, we pride ourselves as a long-standing legacy of empowerment, passion, and pride!

We are proudly African

We celebrate the natural and diverse beauty of this continent, its cultures and people. No matter your background, belief, personal style, you are African and to us, you are beautiful. That’s what makes us iconic. Our approach to beauty is holistic. It’s inclusive. We believe that beauty is how you feel. It’s being true to yourself and what you believe in. That’s why we create products that enhance your true beauty.

Celebrating our 48th birthday by honouring the legendary Coppélia brand

From the captivating Coppélia scents and make-up products, this brand remains our best-sellerand we have it all here for you. It’s a party and you’re invited to shop for all your favourites!

Here are our top 4 latest Coppélia products:

  1. Coppélia Colour Soft Matte Mousse – This skin-perfecting foundation is available in 6 beautiful shades and is second-to-none when it comes to seamlessly evening out skin tone and improving your complexion.
  2. Coppélia Colour Eyeshadow Quads Natural Glam – This a natural eyeshadow is an absolute must-have for every woman. It will give you a great confidence boost for that boardroom meeting and works just as well for a fun evening out with the girls.
  3. Miss Coppélia – A daytime to nighttime scent from a brand that has stood the test of time. This iconic scent bursts sophisticated fruity top notes of pear and orange flow into a heart of rose, lily and ylang-ylang. Trust us, you’ll turn heads with this one!
  4. Coppélia 2-in-1 Lipstick and Lip Liner – This multipurpose product is one of the latest additions to this brand and we’re confident it will be a favourite in no time. It gives lips a no-bleeding, high pigmentation matte finish and lasts all day long.

We invite you to bring beauty to every corner of South Africa by becoming a Beauty Advisor. Start earning and join OVER 1 000 000 women who with the help of Avroy Shlain have changed their lives.

To another 48 years of letting our true beauty shine! Happy Birthday to us!


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